May 2022
PATH Intl. Names Zoetis Inc. Official Equine Health and Wellness Partner
Denver — The Professional Association of Therapeutic Horsemanship International (PATH Intl.), a federally registered 501(c)(3) that leads the advancement of professional equine-assisted services (EAS), is announcing Zoetis Inc. (Zoetis) as its newest sponsor and Official Equine Health and Wellness Partner.
As the leading company in the world fully dedicated to animal health, Zoetis has developed trailblazing equine care products for more than half a century through one-of-a-kind products like Quest® Plus Gel, Dormosedan® Gel, Pro-Stride® APS device and Core EQ Innovator®. The company is continuing its work to advance equine care and support to help horses live healthier, happier lives while making advancements across their continuum of care by bringing horse caregivers the science, support and guidance they need.
“The team at Zoetis is inspired by the work of PATH Intl. and its members,” said Jen Grant, Head of Marketing, Zoetis U.S. Equine. “Our opportunity and profound responsibility to support the horses and their care team who do so much for every EAS client is a central part of our purpose.” The two groups recently teamed up to bring more awareness to EAS through the inclusion of an EAS session in Zoetis’s recently released video, Long Live the Horse, and a feature on how horses help humans heal in an article by the Washington Post.
“The association is extremely honored to partner with Zoetis,” said Kathy Alm, Chief Executive Officer, PATH Intl. “For 70 years, Zoetis and its legacy companies has been committed to delivering the highest-quality animal health products and services. This includes a deep dedication to horses, their owners and equine veterinarians. Their dedication to the welfare of horses in all life stages aligns beautifully with the core values of PATH Intl. Every PATH Intl. center will agree their equine vets are one of the center’s greatest assets. The equines accepted into programs are one in a million, really. This makes their long-term health and well-being critical to a center’s ability to offer services to those in need. We thank Zoetis for their partnership.”
“PATH Intl. embodies Zoetis Equine’s Long Live the Horse rallying cry by supporting its members and stakeholders through rigorously developed standards, credentialing and education,” said Grant. “Our partnership recognizes the enormous impact horses make on our lives, and thus the profound obligation we as their caregivers have to provide for their well-being and comfort in return.”
PATH Intl. credentialed professionals and members can look forward to exciting educational content from Zoetis across all PATH Intl. platforms, including a new column in the award-winning PATH Intl. Strides magazine.
“The support and sponsorship of an industry leader like Zoetis sends a powerful message about the growing appeal of equine-assisted services,” said Kaye Marks, Director of Marketing and Communications, PATH Intl. “We will work together toward common equine welfare goals while aligning various strategies to improve not just the health and well-being of the humans engaged with EAS, but also that of the nearly 7,000 horses in the industry.”
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About PATH Intl.:
The Professional Association of Therapeutic Horsemanship International® (PATH Intl.®) was formed in 1969. Its mission is to lead the advancement of professional equine-assisted services by supporting its members and stakeholders through rigorously developed standards, credentialing and education, with the vision to ensure universal recognition of professional equine-assisted services and the transformative impacts that enrich lives. In 2020, at 813 member centers, nearly 53,399 children and adults, including more than 5,900 veterans, may find improved health, wellness, fun and a sense of pride and independence through involvement with horses. Therapeutic horsemanship at PATH Intl. Member Centers may include therapeutic riding, driving and interactive vaulting; physical therapy, occupational therapy, speech language pathology, recreational therapy and psychotherapy/counseling all involving horses; trail riding, competition, ground work and stable management. Through a wide variety of educational resources, the association helps individuals start and maintain successful EAS programs. There are nearly 50,000 volunteers, 5,424 certified professionals, 6,781 equines and thousands of contributors from all over the world helping people at PATH Intl. Member Centers.
About Zoetis
As the world’s leading animal health company, Zoetis is driven by a singular purpose: to nurture our world and humankind by advancing care for animals. After 70 years of innovating ways to predict, prevent, detect and treat animal illness, Zoetis continues to stand by those raising and caring for animals worldwide, from livestock farmers to veterinarians and pet owners. The company’s leading portfolio and pipeline of medicines, vaccines, diagnostics and technologies make a difference in over 100 countries. A Fortune 500 company, Zoetis generated revenue of $7.8 billion in 2021 with approximately 12,100 employees.
The Zoetis Equine division is committed to providing horse care you can count on. Our team includes numerous equine veterinarians and other experts who are inspired daily by the opportunity and profound responsibility to support horses, the owners who love them and the equine veterinarians and other care team members who safeguard their well-being every day. Whether at the clinic or in the field, Zoetis is always by your side with a comprehensive, innovative portfolio of equine products and services at every step of a horse’s care and throughout the journey of a horse’s life. Visit zoetisequine.com to learn more.